Marketing and video go hand in hand.
Businesses have been using video marketing to market products and services for decades. We may have moved to the digital era, but video content is still very significant.
TV commercials still go viral, and now even Netflix is rumored to try video ads. So why is the world going crazy for video content? Because over 75 million users in the US enjoy video content every day. In fact, pages that contain videos have a 80% higher conversion rate than pages that contain no videos.
Videos are an investment you should make. They can reduce bounce rates, improve SEO, and help you make more sales as they offer excellent ROI.
However, not all videos are successful. Some may only get a few hundred views. The key lies in being creative and coming up with videos that have potential.
It’s obviously easier said than done. Your best option is to hire the help of a professional company that knows how to create and market creative content including videos.
However, if you wish to give it a try on your own, check out these tips and important considerations for making video marketing content.
Videos Can Also be SEO Friendly
This may sound silly to some, but it’s possible to use SEO tactics to rank videos. The most clever option is to upload your content on YouTube, which is now the second largest search engine.
Uploading content on other platforms will not only allow users to find the video, but can also help you bring more traffic to your site.
The most important factor is to choose the right title with a relevant and SEO-friendly description.
Include keywords in the title and write a description just like you write META. It should be crisp with a bunch of keywords.
Other than this, also choose the right category. This is important because some users search YouTube based on categories. You can then embed the video on your site and add a small SEO-friendly description to help the page rank well, too.
Choose a Clever Thumbnail
The thumbnail may not play an important role in ranking your video, but it can help convince visitors to at least click on it.
Most experts suggest using a relevant image, ideally of a smiling human looking right into the camera. Do not use text as a thumbnail. It’s boring and can put off users.
We’re more likely to connect if we see a smiling face. It should, however, be relevant to the video.
Run a Campaign
This may not be everyone’s cup of tea, but if your budget allows then consider running an ad campaign to help market your video.
Facebook can be a good video marketing option because you can start for as low as $1/day. Other platforms including Adwords and YouTube Ads may be effective as well.
It’s important to select a budget and create an ad campaign that offers the best ROI. If you’re new to the business, then look for professional help and spend every dollar wisely.
Let People Share Your Video
Allow shareable videos and shamelessly ask people to share your content. Merely uploading videos is not enough, you need to post it on all your social media pages and ask people to tag friends and share it, too.
However, remember that users will only share content that they find likable. Hence, the most important thing is to make a video that’s interesting.
How to, animated, and funny videos are very popular tools within video marketing. Plus, engagements are higher for videos that are up to 2 minutes long.
You can also increase engagement by having a contest, i.e: whoever shares the video gets a shoutout or a free t shirt, etc.
It’s a simple trick that can be very effective on social media thanks to the possibility of a chain reaction.
Attach it Wherever You Can
Spread the word and pin the video wherever you can, especially emails. Email marketing is not dead. It can offer an ROI of 4400% if done correctly.
A smart way of handling things is to attach a video to your email. In fact, merely having the word “video” in the subject line can increase open rates by 19%, CTR by 65%.
Achieving Video Marketing Success
Video marketing can be the key to success. Look at how Baked NYC increased sales by 40% and generated 68% more leads just by creating original video content while reducing cost.
You can also get similar or even better results with the right partner by your side. Message us for a free phone consultation to find out more about how video marketing can help your business.
