Every day you answer questions about your company, discuss industry trends, and talk about your products and services. Podcasting is a fantastic opportunity to share that knowledge with a wider audience, attract new leads, boost your search ranking, and establish yourself as an authority in your industry.
With 40% of Americans under the age of 54 listening to podcasts monthly, and 54% of people that hear about a product on a podcast more likely to complete a purchase, podcasting is a marketing channel you can’t afford to ignore.
To maximize the benefits of podcasting, you want your podcast to reach as many ears as possible. The following podcast hosting platforms and directories are a great place to syndicate your podcast and start building an audience of prospects – without breaking the bank.
Syndicate Your Podcast Through Hosting Platforms
Buzzsprout
Buzzsprout offers free hosting with more helpful features than any other platform on the list. You can syndicate your podcast to all the major directories and take advantage of their advanced analytics to track performance and the listening habits of your audience.
Price: Free – $24/month
Libsyn
Launched back in 2004, Libsyn has built an audience of 62 million listeners and hosts over 35,000 podcasts. Their pricing starts at five bucks a month, but with access to analytics reports, RSS link generation, and the Libsyn app, it’s well worth the money.
Price: $5 – $75/month
SoundCloud
SoundCloud receives over 175 million unique monthly visitors, making it the biggest audio hosting website in the world – 12 hours of content are uploaded to the site every minute! It’s a great platform to syndicate your podcast.
The free hosting plan gives you basic reporting but limits your uploading to 3 hours per month.
Price: Free – $16/month
Podomatic
The all in one dashboard is an excellent feature of Podomatic. You can record, upload, and promote your podcast from a single intuitive interface. Sharing options enable you to post playable content on your social channels with ease. You can syndicate your podcast on iTunes and Google Play with a few clicks.
Price: Free – $60/month
Blubrry
Blubrry’s unique selling point is their managed WordPress hosting through PowerPress, the number one podcasting WordPress plugin. You can syndicate your podcast to all the major directories and access their podcasting manual – a great resource that is full of tips and advice to improve your podcasting and make the most of the Blubrry platform. However, it’s cheapest hosting plan option costs $12 per month.
Price $12 – $80/month
Directories To Syndicate Your Podcast
iTunes
iTunes is home to over 550,000 podcast shows, and back in March 2018, Apple Podcasts reached the milestone of 50 billion podcast downloads. iTunes is a great place to publish your podcasts and build an audience of prospects for your business.
Price: Free
Google Play
Google Play is one of the most popular podcast apps and a great place to syndicate your podcast, you can tap into Google Play’s audience of over 1 billion monthly active users. The recent addition of Google Podcasts helps audiences discover trending and popular podcasts and signifies healthy growth of the directory.
Price: Free
Spotify
Renowned for its music streaming, Spotify is steadily gaining more traction as a home for podcasts. With an impressive 191 million active listeners, the platform is a great place to build an audience and expand the reach of your podcasts.
Price: Free
Leverage Podcasts for Success
Podcasts used to be a fringe interest, but with 67 million men and women listening to podcasts monthly, it is a medium that is quickly being embraced into the mainstream.
A recent HubSpot survey revealed that 17% of marketers plan to utilize podcasting in the next 12 months. Businesses that get on board quickly can take advantage of this growing channel to showcase their expertise, generate new leads, and increase brand awareness.
Want to set up or better syndicate your podcast, but need help? From script writing and booking guests to audio production and syndication, we handle all aspects of podcasting to help you take advantage of this growing marketing channel.
Get in touch now for a free consultation!
