Even with the rise of social media, messaging apps, and other digital channels, email marketing remains an essential tool for B2B marketers. Why is email so important for businesses selling to other businesses? Because B2B email marketing is super-effective: 77% of...
LinkedIn Ads can be a powerful tool to reach a professional audience with buying power. Over 61 million “senior-level influencers” use the platform, and 33% of B2B decision makers research purchases on LinkedIn. But it’s not a good option for everyone. Advertising...
It’s somehow become the new norm that we do business at all hours. New tools and technologies are supposed to make our lives easier and help us to be more productive, but we’ve slipped into a world of constant connectivity. We’re expected to be on-demand 24/7,...
Facebook’s latest report shows the social media giant has lost over 2 million users in the US and Canada during Q3 2020. And it’s no surprise. With big tech platforms actively censoring speech, risking user privacy, and tightly controlling newsfeeds, many users feel...
Are you looking for more leads? LinkedIn is an often-overlooked social media marketing platform, yet it’s possibly the best social platform there is for B2B marketing. There are currently over 63 million decision-makers using LinkedIn. It’s also the only widely used...
Writing a press release can be an excellent path to building credibility, driving targeted organic traffic, and creating buzz around your business. But journalists receive an average of 200 pitches per day. To get an editor’s attention, you need to follow the...
