Welcome to “X.” Twitter has undergone a transformation with a new logo and domain. And that’s just the start. So what happens next? That’s what we’re going to break down in this blog post. We’ll take a deep dive into the exciting changes and explore Elon Musk’s vision...
AI is one of the hottest trends in content marketing right now. Tools like ChatGPT promise to automatically generate everything from personal finance blog posts to tips on cooking the perfect beef brisket. But there are significant issues with the quality of the...
TikTok is a powerful tool for B2C marketing. Nearly half of TikTok users have purchased a product after seeing it on the platform. But does it work as well for B2B marketing? That’s what we’ll investigate in this guide to TikTok for B2B marketing. You’ll also learn...
In 2020, advertisers spent $147 billion on Google Ads and $2.26 billion on Facebook Ads. The two ad platforms dominate the online advertising industry. But which is the best option for promoting your business? In this post, we’ll compare the platforms and reveal...
Your website is a target for hackers. You might think there’s no reason for hackers to target a small or medium-sized business, but it happens all the time. Over 30,000 websites are hacked every day, and small businesses are the victims of 43% of cybercrimes. In...
Even with the rise of social media, messaging apps, and other digital channels, email marketing remains an essential tool for B2B marketers. Why is email so important for businesses selling to other businesses? Because B2B email marketing is super-effective: 77% of...
LinkedIn Ads can be a powerful tool to reach a professional audience with buying power. Over 61 million “senior-level influencers” use the platform, and 33% of B2B decision makers research purchases on LinkedIn. But it’s not a good option for everyone. Advertising...
It’s somehow become the new norm that we do business at all hours. New tools and technologies are supposed to make our lives easier and help us to be more productive, but we’ve slipped into a world of constant connectivity. We’re expected to be on-demand 24/7,...
Facebook’s latest report shows the social media giant has lost over 2 million users in the US and Canada during Q3 2020. And it’s no surprise. With big tech platforms actively censoring speech, risking user privacy, and tightly controlling newsfeeds, many users feel...
Are you looking for more leads? LinkedIn is an often-overlooked social media marketing platform, yet it’s possibly the best social platform there is for B2B marketing. There are currently over 63 million decision-makers using LinkedIn. It’s also the only widely used...
