Not many entrepreneurs understand the importance of web design. They know the basics like content, CTAs, etc, but they overlook so many of the vital steps of web design that lead to a successful business. And it only takes a couple web design mistakes to put your online presence out of the running.
The truth is that web design can be tricky to master. You must make sure to create a website that’s not only attractive but also highly converting. It doesn’t matter how good your website is, if it doesn’t convert then it’s useless.
Let’s have a look at four web design mistakes to avoid to ensure your website is firing on all cylinders instead of costing you money.
#1 Slow Speeds
About 53% of visitors will leave a site if it does not load in 3 seconds.
We understand some pages may be heavier and may take longer to load, but your visitors do not understand this or care. They’ll click the X and head to your competitor. This is why you must take steps to improve loading speeds.
This factor can also influence your search engine rankings, hence it’s important to be careful.
Here are a few things you can do to improve loading speed:
- Take care of caching
- Choose the right hosting provider
- Reduce images and videos on the page
- Avoid using scripts that cause issues
#2 Neglecting Mobile Users
Neglecting the power of mobile is one web design mistake you don’t want to make. Your website must be responsive, i.e. suitable for all devices including laptops, smartphones, and tablets.
A growing number of people now use mobile devices to browse the web. They will leave your site if it does not load properly on their screens. Plus, it may also impact your ranking since Google prefers sites that are responsive.
You can go here to confirm your site is responsive. If not, get in touch with a professional to make the needful changes.
#3 Lacking Search Option
This is one of the most common web design mistakes to avoid. It’s important to give visitors the opportunity to search for what they need.
Let’s say you run an online fashion store and a user lands on your site looking for “red shoes for women.”
The person has the option to go the traditional way > Fashion > Women’s > Shoes. But this is irritating and time-consuming.
You should rather give users the option to just type “red shoes for women” so they can immediately see all the women’s red shoes you have to offer in their size.
A search bar can improve user experience and increase conversions. Make sure to place one in a corner where it’s visible.
#4 Too Crowded
Most experts agree that websites that look too crowded are unattractive. Be as crisp as possible and get rid of text and images you do not need.
Also, be consistent in terms of fonts. Do not use a variety of fonts on the same page as it can make it difficult to focus.
Secondly, choose colors carefully. A poor blend of colors can make pages appear more crowded than they really are.
Always present your content in a neat manner. Here are some tips:
- Keep paragraphs short
- Add visual elements
- Get rid of repetitions
- Use subheadings
- Leave whitespace
Web Design Mistakes Are Unnecessary
These are just a handful of important web design mistakes to avoid. Taking care of all these design elements will not only make your website more attractive but also help you drive traffic, retain visitors, and get more conversions.
No business should make these web design mistakes. The information is out there to learn if you would like to audit your site, yourself. Or digital marketing experts can do it for you at fair rates that will more than pay for themselves in the long run. With minimal effort, you can have a highly competitive and effective online marketing tool to represent your business.
