Everyone has a blog. Everyone. And that’s why yours’ never gets read. It’s not enough to bang out a few paragraphs, slap a title on it, and then post it to your WordPress site. You need something more. You need to know how to write professionally. You need to incorporate a few tricks from the experts.
Learning How to Write
When it comes to writing blogs and articles for online audiences to boost SEO and credibility, it pays to know what you’re doing. Invest time reading professional bloggers and observing what they do. Find out what tools they use. For example, here’s a cool tool to help you write better headlines.
Expert copywriting doesn’t come about by accident. Start collecting a few tools, tips, and tricks employed by professional writers, and you will soon begin to notice your click rates increasing, more engagement with your readers, and hopefully even a noticeable uptick in your revenue.
7 Useful Ways to Increase Your Writing Prowess
1. Ask the Right Questions: Get people in the habit of saying YES, by asking the kind of questions that automatically elicit a “yes” answer. Then, when you need them to say yes, they’re already in the habit.
2. Start Big: You have approximately three seconds to grab a reader’s attention. That’s it! Come out of the gate swinging and keep earning your reader’s attention with every single sentence.
3. Imperative Language: Use power language that exudes confidence. In person, you might come off as bossy or condescending. But in type, strong and confident language motivates readers to keep reading, to share, and to act. Do it.
4. Break Up Your Text: Don’t write long, wordy paragraphs that cover your reader’s entire screen. Use lists of bullet points and frequent subheadings. This will break up the aesthetic of the page and encourage your reader to keep going.
5. Images Rule: People are visual. Research shows that images convey more meaning than plain text, and they also increase reader interest and trust. Experts know that even the most powerful copy is worthless without imagery to break up the monotony and drive engagement.
6. Sell the Sizzle: Talking about what your product or service does is helpful, but not motivating. Instead, talk about the results. Don’t offer them a powerful vacuum cleaner; offer them a cleaner carpet.
7. Command to Action (CTA): Ok, CTA actually stands for Call to Action, but earlier we discussed using imperative language. And if you want to know how to write like an expert, you need to end each blog or article by commanding your audience and showing them the next step. Not in a bossy way, but in a helpful, prompting way that cannot be mistaken or overlooked. For example:
If these expert methods helped you learn just a little more about how to write professional copy, then please share it with your friends to help them, too!
