Instagram has become an influential tool to influence public opinion, garner a following, and ultimately create business opportunities. There is much opportunity for businesses to expand themselves as the number of people using Instagram is on the rise. The question is: how do you convert Instagram followers into actual customers?
Convert Instagram Followers Long Term
There’s a huge market out there for your products and services – if only you can harness it. Instagram is a great platform where you can not only connect with people but also turn them into your customers. But you’ve got to play the long game. Instagram isn’t a place to just start reeling in customers overnight. It takes strategy and patience.
According to CNBC, there are 800 million active users on Instagram! This is a prize worthy of the effort. If you use it smartly, you can convert Instagram Followers into loyal customers for life. Here’s how!
1. Offer Value
Remember that your profile reflects the ideals and quality of your product and service. Therefore, write your profile bio in a manner that clearly conveys your objectives and value to your audience. Write clearly what it is that you are offering them and why they should follow or like your page.
Afterwards, keep your posts focused and state clearly how your product or service solves a customer pain point. Offer value to your followers, and in turn, they will eventually become customers.
2. Engage the Community
Regard your online followers as your community. And engaging with your online community of followers is as important as any real-life community.
You can connect with your followers in a number of ways. For example, when you comment or like something on their profile, it automatically gives you exposure to more like-minded people in your followers’ circles. This engagement helps build trust and relations between you and them. And you will be their preferred choice when they or their friends need the product your service you sell.
The benefit from this engagement is that it leaves a favorable impression in the minds of your following. This will in turn convert your Instagram followers into fans and customers.
3. Create and Offer Unique Content
You should be very careful with the content you share on your business profile. Content marketing is hugely important. The more unique your content, the greater the number of customers you will be able to attract from that niche.
The strength of your followers’ relationship to your business depends on the exclusivity of the content you create. Discounts and promotional offers strengthen the appeal of your content. All in all, your unique and helpful content will convert Instagram followers and keep them coming back for more.
4. Customer-Focused Posts
Remember that your posts attract potential customers. You will need to exercise great care when making a post. Be focused on what your customer wants, not just on what you offer. Discuss the product or service that directly resolves their problem. And orient your posts accordingly.
Don’t spend a lot of time beating about the bush or boasting about how great your business is. The only value your customer will see in your posts is the promise of solutions and solved problems.
5. Talk to Your Followers!
Be real! Make a personal connection with the maximum followers. Converse back and forth via messaging or comments. This leaves an authentic and favorable impression on your followers.
If you have a large number of followers, you should spend even more effort interacting with them, addressing their specific questions, or just chatting back and forth. People do business with people, not brands. So be a people person, and you will convert Instagram followers by the ton.
