Video marketing is where it’s at – but there’s a wrong way and a right way to actually get your videos ranked on YouTube and Google.
Know the Goal
Guess what – If your videos don’t rank, they might as well not even exist. You need to recognize this as your primary goal. Sure, you enjoy making video content, but if you want to actually drive traffic with video marketing, you need to get your videos optimized and ranked for at least 2-5 terms. Remember that Google can read the content of your video – its spiders actually know what your video is saying, regardless of the words you plug into your metadata. So make sure you’re using the right keyword terms for the content of the video. Otherwise, the SEO gods will frown on you.
Know the Formula
Videos don’t rank by accident. The secret to video SEO – or VSEO – is knowing the formula for creating rocking awesome video content that actually ranks. Here’s how that formula breaks down:
1. Start with a killer headline and intro that grab attention and state intent. Lengthy introductions about who you are and why you’re here are BORING. Lead with your value proposition instead.
2. Build the video around no more than 3-5 concise bullets that add actual value to your viewer.
3. End your video with a clear call to action and close. Build the whole video up to this point. Make it warm, authentic, and direct.
Know Your Presentation
So you have a rocking video, but now you need to present it on a tricked-out landing page that will essentially pre-sell your offer and ensure solid rankings. Here’s what that landing page needs to ensure your video actually ranks.
- A unique selling proposition (USP) like a free white paper, ebook, or consultation
- A captivating photo or video that pulls the viewer in right away.
- Your 3-5 main bullet points from the video (build value)
- Your opt-in form
- Your CTA spelled out
Making sizzling hot videos that actually rank for the right SEO keywords isn’t all that difficult if you cover these three bases. Don’t be one of the masses of people creating content that goes nowhere, that gets seen by no one besides your mom, and that doesn’t actually rank on YouTube and Google. Hone in on the goal, plug in the proven formula, and set your video up on a tricked-out landing page. This is how you actually get results with video marketing.
