So you’ve got an idea. A dream. You have a product or service that you are passionate about and you believe people will give you money in exchange for this product or service. You start figuring out how much it’s going to cost you to produce this product, what you should charge, where are you going to sell it, who you plan on selling it to, etc. You have your plan all figured out except one important step – marketing. How are you going to market your business to get customers?
Due to a misunderstanding of just what the true role of social media is in day-to-day marketing activities and needs, decision makers sometimes discount social media as “hype” or a “fad” that they can’t afford to mess around with. It’s time to take another look at social media. Once we better understand its strengths, we can better put it to work for our businesses…
Ok, so you’ve probably already put some effort into keyword research if you own a business or are trying to market a product or service. And maybe you think you’ve found the holy grail of keyword treasure that no one else stands a chance to compete against. Going out on a limb here – is it Google Keyword Planner?
