So what is social proof, and how can you use it to drive conversions? Effective marketing gets people to take action. Whether purchasing a product or filling in a contact form, you want to persuade people to convert and take the next step. However, today’s consumers...
With ever-evolving search engine algorithms, the world of SEO is continually changing, leading to more and more SEO questions. Even for professionals, keeping up with the latest trends and best practices requires dedication and constant learning. So let’s say...
Who would have thought that we would look to color psychology to increase our conversions? Although it might sound strange, color plays a vital role in web design, and making the right color choices can either hurt or help your business online. With that said, we have...
With over 1 billion active monthly users, Instagram offers an excellent opportunity to build a community around your brand and generate leads for your business. It’s not just the number of users that make it so appealing to marketers. Instagram users are...
You probably didn’t even know you needed to rank for voice search until recently, right? The most interesting thing about online marketing is how quickly it changes. First, video marketing took over, and now the new trend is voice searches – and it’s here to stay....
It’s a well-known fact that today’s customers do not buy products, they buy brands – so you must understand the art of branding. When you step out to buy a cell phone, you’re either out to buy an iPhone or an Android device. This shows just how powerful branding is,...
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