Who would have thought that we would look to color psychology to increase our conversions? Although it might sound strange, color plays a vital role in web design, and making the right color choices can either hurt or help your business online. With that said, we have to understand which color suits our type of business, what we want to achieve, and what kind of impression we want to make. Just like the color of your walls can influence your current mood, the colors you use on your website can also cause an emotional reaction in people. What kind of response you want it to create is entirely up to you!
To further understand color psychology and how it can help us increase our conversions, the folks at DesignAdvisor have created a knowledge-packed infographic that explains the science behind color psychology and much more. It contains facts and stats presented in a way that makes it easy for everyone to process the data and later implement it.
Among the information, you’ll be able to find in the infographic are several case studies of companies using color psychology to grow their business and enhance their branding. One such example is Beamax, a company which saw a 53.13% increase in clicks after changing the color of their link from blue to red. Dmix also noticed a 34% increase in conversions as a result of coloring their CTA red. This goes to show that color doesn’t only serve an aesthetic purpose, but also a much more practical one.
The forty facts also include information about which color is the best choice for each industry, as well as situations when particular colors should be avoided. This way, you’ll be able to determine which color might be a good fit for your company, as well as find out which of the most popular brands have used that specific color and made it their own.
If all this has piqued your interest and you’re looking to find out more, then the infographic below is a great step in the right direction.
