Why Every Successful Business Has a Marketing Budget

Why Every Successful Business Has a Marketing Budget

So you’ve got an idea. A dream. You have a product or service that you are passionate about and you believe people will give you money in exchange for this product or service. You start figuring out how much it’s going to cost you to produce this product, what you should charge, where are you going to sell it, who you plan on selling it to, etc. You have your plan all figured out except one important step – marketing. How are you going to market your business to get customers?

This One Simple Thing Can Unbreak Your Social Media Strategy

This One Simple Thing Can Unbreak Your Social Media Strategy

Let me guess. You’ve invested time and money into your social media posts, and no one ever comments, likes, or shares them. You’re not getting any traction. Where’s the ROI here? Is social media even worth it? Well, yes, but the problem is your social media strategy is broken. And one little word has the potential to completely unbreak it…

7 Powerful Ways to Get More Business with Facebook Ads

7 Powerful Ways to Get More Business with Facebook Ads

If you aren’t spending targeted advertising dollars on Facebook ads, you’re missing out on a huge opportunity. It can be tricky trying to promote your business with Facebook ads, but if you’re serious about growth on the social media giant, here’s what you need to know…

How to Write a Powerful Press Release

How to Write a Powerful Press Release

Press releases are as important to long-term business success as they were when first introduced in 1955. There are few communications tools more potent for getting your story out than a well-written press release. But the trick to getting value out of a powerful press release is in understanding what it must and must not include. Let’s look at the ingredients list…

How to Become a Thought Leader

How to Become a Thought Leader

Becoming a thought leader is highly coveted among businesses, and yet it is also one of the most difficult levels to attain in the development of your brand. But by implementing a few key principles and strategies, any business can become a thought leader and reap the rewards.

What is PR (and Why You Absolutely Need It)

What is PR (and Why You Absolutely Need It)

Public relations is an extremely misunderstood business function, and yet it also contains the key to ongoing business success. So just what is PR? Let’s take a brief look at specific examples to describe how it can benefit your business…