How to Write a Powerful Press Release

How to Write a Powerful Press Release

Press releases are as important to long-term business success as they were when first introduced in 1955. There are few communications tools more potent for getting your story out than a well-written press release. But the trick to getting value out of a powerful press release is in understanding what it must and must not include. Let’s look at the ingredients list…

How to Become a Thought Leader

How to Become a Thought Leader

Becoming a thought leader is highly coveted among businesses, and yet it is also one of the most difficult levels to attain in the development of your brand. But by implementing a few key principles and strategies, any business can become a thought leader and reap the rewards.

What is PR (and Why You Absolutely Need It)

What is PR (and Why You Absolutely Need It)

Public relations is an extremely misunderstood business function, and yet it also contains the key to ongoing business success. So just what is PR? Let’s take a brief look at specific examples to describe how it can benefit your business…