Google Ads can be a cost-effective way to boost your online visibility and drive targeted traffic to your website. According to research from Google, businesses make an average of $2 in income for every $1 they spend in Google Ads. But many advertisers make the...
Every day you answer questions about your company, discuss industry trends, and talk about your products and services. Podcasting is a fantastic opportunity to share that knowledge with a wider audience, attract new leads, boost your search ranking, and establish...
Google’s most significant update since RankBrain is here. So what does Google’s Bert update change, and why should you care? Bert will impact 1 in 10 search queries. While it isn’t sending Panda Update sized shock waves through the SEO world, there’s a good chance...
So what is social proof, and how can you use it to drive conversions? Effective marketing gets people to take action. Whether purchasing a product or filling in a contact form, you want to persuade people to convert and take the next step. However, today’s consumers...
With ever-evolving search engine algorithms, the world of SEO is continually changing, leading to more and more SEO questions. Even for professionals, keeping up with the latest trends and best practices requires dedication and constant learning. So let’s say...
