There’s no doubt that Facebook is today’s most active social media platform, and that makes it a great place to connect with friends, post funny content, and – most importantly – generate leads for your business. Here’s why:
1. There’s a HUGE audience to reach
There is an estimated 1.6 BILLION monthly active users on Facebook! If you can’t find the people most interested in your business here, you’re not looking!
2. In-platform lead ads
It is VERY easy for businesses to generate leads through Facebook, because of Facebook ads. It’s sometimes called “Lead Generation Objective,” and this is how it works: Your ad is shown to users, and if they’re interested, they’ll click on a personalized call-to-action that will bring up a form filled in with information they already share on the platform. They can review it, edit it, and then click submit. Easy as that, you get a new potential customer.
3. Promoted posts
Have a great post and you want it to be noticed by a larger audience? No problem! Just click “Boost Post” in the bottom right-hand corner and voilà! An ad will be automatically created from your post, you can boost it for any amount you want. The great thing about this is, you don’t have to guess when you create advertisements for potential leads – you can simple boost ads that have already proven their popularity.
4. Targeted audience
With heavy use of social networks comes intense information exchange, and Facebook is a powerful information database. Whether you are running lead generation ads or promoting your posts, you’ll be able to specify your target audience’s location, sex, age, political orientation, spending habits, interests, etc! All of this makes for a neatly organized set of demographics for you to optimize the results of your marketing efforts, ensuring that only the people most likely to respond favorably to your posts will see them.
5. People are ALWAYS on Facebook
This is the exciting part for all of you number lovers:
- Daily active users: over 1 BILLION
- 65% of all users log in DAILY
- Time spent on Facebook per user per day: 20+ minutes
- Daily active users in the US and Canada only: 169 MILLION
- Nearly 11% of ALL digital time is spent on Facebook
- Average sales increase after running campaigns on Facebook: 38%
In spite of all of the other platforms vying for your attention, and while many of them may be very useful, Facebook should be your primary focus or hub to attract qualified leads. Take the steps necessary to engage your audience through Facebook and its marketing features. This is where your customers hang out. Jump right in and reel them in.
Let us know if you have any Facebook questions in the comments below.
