Perhaps you’re under the impression your business just doesn’t need a blog, or maybe you suspect it does, but keep putting it off as not that big of a deal. Well, it’s time to wake up and smell the copy – because you need a blog.
Content marketing is the name of the game, and if your brand is worth working for, it’s worth writing for. Here are the top 10 reasons you need to be posting blog content regularly.
1. Blogs Drive SEO
People aren’t going to look your business up in the Yellow Pages – that’s not how it works these days. Instead, they search for answers to their problems, and you can provide those answers in your blog posts. Google will point them to your website to check out your content and services.
2. Build Awareness
If you’re a non-profit or advocacy group, you need a blog to inform people of the need for your work. If you’re a B2B or B2C company, you need a blog to explain why people need what you have to offer.
3. Blogs Hone Your Message
They say the best way to learn is to teach. Well, blogging is similar. Each blog helps you better understand just what you think about your industry, and gives you an opportunity to hone your message that much more.
4. Connection
Do you want to find and connect with your tribe? Then start sending out signals…in the form of blog posts. Writing unique and focused content will help your target audience find you and follow you.
5. Opportunity Cost
If someone offered you a spot in Fortune Magazine for free, you would jump on it, right? Publishing copy was once an expensive form of indirect advertising. Now it’s virtually free to anyone with the heart to go for it.
6. Blogs Help Others
Are you in this just for the money, or do you also want to help others and share your knowledge with others? Mm-hmm – think about it.
7. Build Your Brand’s Credibility
People aren’t going to do business with you just because you offer what they want. There’s more to it than that. It helps to be the thought leader in your niche. And guess what – blogging is how you position your brand as a credible leader and expert in that field.
8. Self Promotion
Ok, don’t use a blog to directly sell to your readers. You will be one lonely blogger. But each blog post has the potential to explain (indirectly) how your services, products, or cause can impact your reader.
9. It Stimulates Creativity
Every successful entrepreneur needs creativity. You will never find the one thing that always works for all people everywhere for all time. Evolve. Publishing (and reading) blog posts is one great way to think creatively and stay on top of your industry.
10. Blogging Builds Trust
This one is huge. People do business with those they like and trust. If your brand is always there with handy information that solves problems and educates, it only follows that your readers will come to trust in you and appreciate the effort you invest in improving their lives. We’re all in this together, and it pays to be a team player.
I hope this blog added value for you. If it did, do me a favor and leave a comment below to say “Atta boy” or share this blog on your social media platform by clicking one of the buttons below. We’ll keep the helpful information coming!
