Social media is here to stay, and that’s a fact. Because of it, we are now in a fast-growing environment in which every business is striving to maintain a competitive edge. Don’t miss out; exploit the full power of social media in order to strengthen your own brand.
Here are 5 good reasons why you need to be on Twitter.
1. 140 characters per tweet = you get to read what really matters!
There is no room for fluff on Twitter. Everyone must be short and concise. Even the chattier of persons must cut down their thoughts to 140-characters or less, which enables you to see what they REALLY want to say. Cutting to the chase always results in easier to digest information.
Listening to a smart person talk for an hour can get monotonous. Listening to their key thoughts, tips, and life lessons? That’s what we call useful.
2. Real-time newsfeed
Have you noticed how your Facebook feed is all jumbled around? Pictures from previous days are alongside the latest news, and that makes for a very inefficient feed when you’re trying to stay up-to-date with the latest information on the topics you follow.
With Twitter, you get the latest info as it happens. Losing track of your feed for an hour or two may make you feel guilty for missing out on the world’s latest gossip or news, but of course, the good thing about this network is that if that ever happens, odds are important people related to that topic will still be talking about it up to a day later, which takes us to our next reason.
3. It’s a news source unlike any other!
You’ll never have to consult your bookmarks again. 
Follow the right news sources on twitter, and you’ll get crucial information at a moment’s notice, unlike conventional sources that don’t publish any stories until they have been written, even if the real scoop is just a sentence or two.
Another advantage is that editorial processes on conventional news sources are intended to scrape out bad grammar, inappropriate content, and other objectionable writing. Twitter allows brief, honest commentary which enables you to pick up on the raw nuances from each individual writer.
4. Powerful content sharing
But tweeting isn’t just about words. In recent years, Twitter has added and improved its features in order to encourage users to upload more photos and videos than ever before. This turned Twitter into one of the most active media content sharing platforms competing with Facebook. At an event? Share a picture of it. Traveling? Multiple pictures will do the trick. About to promote your own party? Record and upload a video or even broadcast it live via Twitter’s Periscope. Exploit these possibilities and make your brand stand out.
5. PR and customer engagement
When you look at how many journalists use Twitter,
you realize that it can be a great tool to share live
stories as they happen with the right people. In this extremely fast-paced environment, everything – be it your brand, reputation, or news – has the potential to spread like a wildfire. Just make sure you’re sending the right message.
Twitter use is growing all the time, and your customers are more than likely already there, maybe even talking about you. This is the perfect chance for you to jump into that conversation and grow awareness for your brand and products among the community.
So now that you know why you should be using Twitter, what’s holding you back? Get out there and build your network! Don’t miss out on what’s happening with your potential customers and industry contacts. Let us know if we can help!
