Writing a press release can be an excellent path to building credibility, driving targeted organic traffic, and creating buzz around your business. But journalists receive an average of 200 pitches per day. To get an editor’s attention, you need to follow the...
If you want to increase your ranking in search results and drive more organic traffic to your site, you need to pay attention to backlinks. While often overlooked, backlinks are a vital part of your SEO strategy. What Are Backlinks? When a third-party webpage links to...
It’s a challenging time for businesses everywhere. In times like these, it’s a good idea to take a step back and gain some perspective. The economic situation will improve, and the businesses that move to increase their online visibility will be in the best position...
If your website suffers from slow loading speeds, you’re reducing the chances of ranking higher in search results and losing out on new customers and sales. Even a small delay of a couple of seconds can do significant damage to your ranking and limit your ability to...
Google Ads can be a cost-effective way to boost your online visibility and drive targeted traffic to your website. According to research from Google, businesses make an average of $2 in income for every $1 they spend in Google Ads. But many advertisers make the...
Every day you answer questions about your company, discuss industry trends, and talk about your products and services. Podcasting is a fantastic opportunity to share that knowledge with a wider audience, attract new leads, boost your search ranking, and establish...
Google’s most significant update since RankBrain is here. So what does Google’s Bert update change, and why should you care? Bert will impact 1 in 10 search queries. While it isn’t sending Panda Update sized shock waves through the SEO world, there’s a good chance...
So what is social proof, and how can you use it to drive conversions? Effective marketing gets people to take action. Whether purchasing a product or filling in a contact form, you want to persuade people to convert and take the next step. However, today’s consumers...
With ever-evolving search engine algorithms, the world of SEO is continually changing, leading to more and more SEO questions. Even for professionals, keeping up with the latest trends and best practices requires dedication and constant learning. So let’s say...
Who would have thought that we would look to color psychology to increase our conversions? Although it might sound strange, color plays a vital role in web design, and making the right color choices can either hurt or help your business online. With that said, we have...
