Engaging Headlines are Everything: How to Get It Right

Engaging Headlines are Everything: How to Get It Right

You’ve tried to write engaging headlines, and it’s not working. Your traffic is dropping. You keep thinking content marketing is a scam. And you’re ready to give up. But it’s not a scam, and you can write highly engaging headlines if you understand these simple tips. Pay attention. Here’s how it works.

The 5 Most Powerful Communication Secrets of Leadership

The 5 Most Powerful Communication Secrets of Leadership

Great leaders capitalize on key communication secrets to inspire their teams, navigate business deals, and grow their personal stock. Without this competitive edge, they would be just another manager. Curious what those secrets are and how they can transform your ability to lead? Read on.

What You Need to Know about Instagram’s New IGTV

What You Need to Know about Instagram’s New IGTV

Last month, Instagram hit one billion users and announced their new platform, IGTV. This is sure to be a completely new format for video content that brands should take advantage of while the field is open. What is IGTV? And how can brands capitalize on IGTV? Stay tuned; here’s what you need to know.

What Is Backlinking – and Does It Work?

What Is Backlinking – and Does It Work?

Having a great website and plenty of good content isn’t always enough. If you really want to get a leg up on the competition and get ranked in Google, you need backlinking. But what is backlinking? And do backlinks really work?

5 Specific Reasons You Need Social Media for Business

5 Specific Reasons You Need Social Media for Business

Perhaps you’re holding out for someone to give you very clear and concrete reasons to get serious about social media for business purposes. Maybe you see it as frivolous or a poor investment. But as it turns out, while there are many who still haven’t figured it out, there are very specific problems a robust and strategic social media presence solves.