If you don’t write, chances are you won’t sell. These days, a business blog isn’t a luxury item – it can make or break your brand. As long as you have blog ideas, you have business potential. So make sure you never run out of fascinating and useful information to share!
Your Blog is Important!
Your business blog isn’t some frill just so you can say you have one. It’s not just a creative outlet for you to share your ideas. A business blog is a vital tool to position your value and win over a following.
In case you hadn’t heard, people don’t go online just to buy your stuff.
I know, shocking, right? But in all seriousness, you have to understand this point. People go online to ask questions and find answers. And even if you don’t feel like it, you have answers. You do! Answers that people NEED.
This is where your blog comes in. Each post should answer a question your customers are asking. And if they can come and get answers at your blog, chances are, they will want to know more about you, your brand, and your services or products. So write strategically, write often, and most importantly, write on good topics.
Easier said than done, right?
How to Find the Right Topics
It call comes down to a few good principles and a couple tricks thrown in for good measure. You don’t need to reinvent the wheel. You just need to adapt each tried-and-true blog idea to your niche. And then write your little heart out!
Feeling a little low on inspiration? No worries! Here’s the list you’ve been looking for. Swipe these blog ideas and keep them handy for future reference. Remember, these topics are proven to get clicks, reads, and conversions. So use them liberally.
Proven Blog Ideas to Fall Back On
1. Lists
Lists work! They are “snackable,” meaning they contain bite-size information that gets read. People don’t just click on these; they skim them all the way through (like you’re doing now).
2. Recap Updates
Did you just attend an important workshop, event, or tradeshow? Chances are, those in your niche who couldn’t attend would love to get your take on it. Take notes while there and then type them into a recap of the event to share with your audience.
3. Updated Posts
If you’ve been writing for a length of time, you already have old posts that are still useful. Brush them up and update them for a fresh new blog idea. You will catch readers who missed your original post and delight your faithful readers with a fresh twist on an important subject.
4. How-To
Remember, you’re looking for blog ideas, but your customers are looking for answers. How-to posts are hot, because they contain useful information and tutorials. Teach them how to do something, solve a problem, or achieve a desired result!
5. Opinion
If you are an authority for your niche, share your opinion on trends, industry news, best practices, etc. Your advice will mean a lot to your readers, and they will appreciate your sharing it for free.
6. Repurposed Book Chapters
Read a really good book lately? It’s perfectly acceptable to share the insights you found in a favorite chapter in the form of a blog post. There is nothing new under the sun, so pass along that information in your own words and help the next person in line.
7. Competitor Topics
Chances are, your competitors know your audience and therefore have appropriate blog ideas. Again, there is nothing new under the sun. Use their posts for inspiration. Just make sure you write from your own, unique perspective.
Choosing a topic or finding the perfect blog idea doesn’t have to be a drag. Don’t let a lack of inspiration limit your reach. Dig into this trove of useful blog ideas and keep your potential customers coming back for more!
Do us a favor and share these tips with your friends, please. Remember, everyone appreciates helpful information!
